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The Ebook Cavern Newsletter - January 2008
brought to you by
http://www.theebookcavern.co.uk/
Hello Everyone!!!
It's that time of year again. Everyone's making new years
resolutions and I make a habit of using this newsletter to review my
progress during the year and set new targets for the upcoming year.
Plus, I've also got a review of
SubmitYourArticle.Com a subscription based article distribution
service. Take a look at the list below to see exactly what's
included in the first Ebook Cavern Newsletter of 2008:
1)
New Years Resolutions 2008
Yes it's that time of year again.
People often use the new year as a basis for setting resolutions
such as go to the gym more, lose weight, quit smoking etc. As an
eBay ebook seller I find it very useful to use the new year as a
time to reflect on my progress during the past year, see if I
achieved all my targets and then set new targets for the year ahead.
It is something you should consider too because it is a great way to
focus on your eBay ebook business, identify the areas in which you
are doing well and identify the areas which require improvement.
So looking back at last year's article I set myself the following
targets:
-
To increase the size of my eBay
store and to keep to my target of updating my eBay store at
least once a Month:- 50/50 on this one. I did increase the
size of my eBay store but I haven't updated it every month.
-
To increase the number of
subscribers on my mailing list by at least 350 Subscribers:-
I didn't get an additional 350 subscribers but I came close. My
list now contains over 600 subscribers.
-
To create at least three more
premium ebooks and sell them via eBay and my Websites:- No
progress here. I still just have one premium product "How to set
up a Successful, Automated Ebook Business on eBay".
-
To increase my monthly
affiliate earnings:- Yes I have increased my affiliate
earnings, largely through increased adsense earnings.
-
To create further resellable
ebooks to promote my eBay store, Website and Products!!:-
Yes again I have created further resellable ebooks although the
majority of these are to promote a new website of mine, not my
eBay store or existing websites.
-
To begin a Google Adwords
campaign for How to set up a Successful, Automated Ebook
Business on eBay!!:- Yes I did experiment with Adwords using
the advice in Perry Marshall's Guide to Google Adwords but I
found it was costing me a lot more than it was making me. Maybe
I need to experiment more but at the moment I don't have the
funds to carry on with it.
So in summary I didn't achieve
everything I wanted to but I did achieve a good few of my targets.
This is partially down to me not putting in the neccessary effort
and partially because my targets changed during the year. As the
year has gone on I've found that eBay has become increasingly
competitive. As a result my returns from eBay have been declining. I
decided that if I was going to be successful online I couldn't rely
solely on eBay and eBay related products. I needed to diversify.
In October I started a brand new website, blog and newsletter in a
completely unrelated niche. Since then a lot of my efforts have been
focussed on setting this up and generating traffic. I'm not going to
reveal the website or blog address in this article because I want to
see if I can make it successful without using my existing subscriber
base. However, as you can see part of the reason I didn't achieve
all my targets is because my focus changed. A year is a long time
and in that time it is likely that your goals will change whether it
be a marginal change or a signficant change. I'm still going to
continue with this newsletter and keep adding to my eBay store but
it is not going to be my sole priority online. Overall, I'm pleased
with my progress during the year. The only thing I'm dissapointed
with is that I didn't get more premium products out there.
So now that I've measured my progress I need to outline my targets
for the year ahead. Since I now have a new website, blog and
newsletter my targets will take these into account:
-
To increase the size of my eBay
store and update it at least once a month:- Even though eBay
isn't going to be my only focus over the next year I do not want
to neglect it. The best way to do this is through regular
updates.
-
To increase the number of
subscribers on both my mailing lists:- I still want to
increase the size of this newsletter. However, I also want to
increase the size of my new mailing list too.
-
To create and sell more premium
products:- I really want to get some more premium products
out there. In particular there are plenty of opportunities for
the creation of premium products for visitors to my new website,
blog and newsletter.
-
To increase my monthly
affiliate earnings:- I have already increased my adsense
earnings in the last few months as a result of my new blog. I
want to continue to increase my adsense earnings during the
coming year and also increase my earnings from other affiliate
programs. My new website, blog and newsletter provide a lot of
affiliate opportunities so this is a big one for me.
-
To create further resellable
ebooks to promote my various websites:- I already have
resellable ebooks out there to promote my eBay store and related
websites, plus a few resellable ebooks out there to promote the
new website, blog and newsletter. In the coming year I want to
create even more.
-
To improve my article marketing
efforts:- In the last few months (pretty much since the
creation of my new blog, website and newsletter) I have spent a
lot of time reading up on article marketing. In particular I've
been looking to improve the title of my articles and improve my
resource boxes. Since I've done this I've really noticed an
improvement in the traffic my articles have been generating. In
the coming year I plan to improve my article marketing further
and generate even more traffic.
-
To focus on social
bookmarking:- I'd heard of social bookmarking before but
never really tried it until a few weeks ago. Social bookmarking
sites are basically sites you can submit your webpages, articles
or blogs too. In particular they're very useful for submitting
blog posts. Once you have submitted to a social bookmarking site
other people will see the post and if they like it they can vote
on it. If your post proves popular you can get a large amount of
traffic from these sites. I've posted a some of my blog posts
from the new blog to various social bookmarking sites and really
noticed the increase in traffic. My aim for the new year is to
submit all my posts from all my blogs to the social bookmarking
sites.
-
To setup some squidoo lenses:-
Squidoo is another thing I hadn't tried until a few weeks ago.
Squidoo lenses are similar to blogs and have the potential to
generate huge amounts of traffic. I plan to set up a squidoo
lens for my eBay ebook store and newsletter plus one for my new
blog, website and newsletter.
-
To update all my blogs
regularly:- I have been keeping my new blog up to date but I
have been neglecting this blog and The Ebook Cavern Reviews
Blog. Therefore, I want to maintain the standard I have set with
my new blog try to update my other blogs more regularly.
-
To get this newsletter out on
time every month:- As regular subscribers to this newsletter
will know I have had problems getting this newsletter out on
time. However, with better organisation I know that I can get it
out on time every month and that's what I want to achieve for
next year.
So there you have it. Quite a lot to
keep me going for 2008. But what's the relevance to you? If you
haven't set targets for your online business in the past nows the
time to start. Think about what you have achieved online in the last
year. What are you happy with? Where do you think you need to
improve? Then use this as a basis for creating some of your own
targets for 2008.
Another key point to take from this article is that the Internet is
constantly evolving which means your targets are likely to change
during the year. If you don't revise them accordingly you will get
left behind? When I started my eBay store I never thought that I
would be running a newsletter or blog and I had never heard of
article marketing or social bookmarking. I never thought that I
would be diversifying from my eBay related business either but
that's exactly what's happened. To be a long term success on the
Internet you will have to keep up to date with these changes and set
your targets accordingly.
The third thing you should take from this article is that it does
not matter if you don't achieve all your targets. By setting
yourself targets and trying to achieve them you are doing more than
most by taking action. Even though you may not achieve all your
targets you will make progress during the year and ultimately that
is what you want.
So what have you achieved in 2007? What are you going to achieve in
2008? If you don't take the time to reflect you are unlikely to
achieve your goals. Write down what you want from the coming year
and 2008 could well prove prosperous for you.
----------
About the Author:
Tom Parker is an eBay Ebook PowerSeller who has been selling ebooks
and software on eBay for a number of years. He trades under the eBay
ID: EbookCavern and runs
The Ebook Cavern Ebay Store. If you want to learn Tom's top eBay ebook
tips subscribe to
The Ebook Cavern Newsletter.
(You may reprint this article on your blog, ezine, newsletter or
website providing the article remains unchanged and the ‘About the
Author’ box is included and unchanged.)
2) Update on The Ebook Cavern Newsletter Blog
As I stated in the above article, I've
really started to focus on article marketing in the last couple of
months. As a result I came across a service at
SubmitYourArticle.Com automates the task of article submission
for you. Overall, I've found it to be a really useful service and
will be a subscriber for a long time to come. The price may be a
little too high for some people but for me I think it's worth every
penny. You can check out my full review at
http://www.theebookcavernreviews.co.uk/.
3)
Final Words
Well that's it for this month. I hope
you've enjoyed the newsletter and I hope 2008 is a great year for
both you and me. Next month I will be continuing with my articles on
blogging and how it can help your eBay business so look out for that
one. I'll be in touch soon.
Tom Parker (Owner and Creator of The Ebook Cavern)
http://www.theebookcavern.co.uk/
http://stores.ebay.co.uk/theebookcavern
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