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The Ebook Cavern Newsletter - August 2007
brought to you by
http://www.theebookcavern.co.uk/
Hi Everyone!!!
Welcome to the August 2007 edition of The Ebook Cavern
Newsletter. This month I've launched a new ebook with
resell rights - "Internet Marketing: A-Z" and also been
converting a couple of my websites to WordPress blogs. I've
not had the time to get as many digital products added to my eBay
store as I originally intended this month but fingers crossed for
next month. I've also got a new product in the pipeline and a
new 'Ebay Ebook Success' article for you. Full details are
below:
-
An 'Ebay Ebook Success' article on Things to consider
before you start building an Email List!!
-
The new
Ebook Cavern Reviews Blog!!
-
Internet
Marketing: A-Z - 40% Discount!!
-
Coming Soon
- 75 Exciting Exercise Tips!!
-
Final Words!!
1)
Things to consider before you start building an Email List
If you have been reading my
previous articles then you're probably aware that I believe
that an email list is one of the most valuable tools you can
have at your disposal when selling digital products online.
In fact, the majority of texts that cover selling online
will agree with this point. Therefore, I've decided to
base my next few articles on the subject of building an
email list.
Now before you start building an email
list there are a number of things you need to consider. Some
of these are points that I personally considered before starting my
email list. Others are factors I just wish I had considered
before starting my email list. However, now that I have the
benefit of hindsight I've collated a list of top tips to consider
before starting your own email list:
1)
Type of Autoresponder:- Before you start building an
email list you need an autoresponder program to store all your email
addresses. There are two types of autoresponder; Self Hosted
(you host the autoresponder software yourself) and Third Party (you
pay a monthly subscription fee to a company who will take care of
your autoresponder for you).
Now I'm no expert on the subject but I
have read that although Self Hosted solutions are cheaper (once you
have purchased the software that's all you have to pay), people
often run into problems somewhere down the line. These
problems include emails going straight into customers SPAM folders,
emails not being delivered etc.
Although a Third Party solution is an
ongoing expense, I feel this expense is justified. Third Party
autoresponders usually provide very reliable email delivery rates,
keep backups of your customer email lists and most importantly keep
up to date with all the related legislation. If a new piece of
legislation is introduced which you are unaware of and you are using
a Self Hosted autoresponder you could potentially violate this
legislation, landing yourself in very hot water. With a Third
Party autoresponder, issues such as this are their responsibility
and not yours. I personally use and recommend the third party
autoresponder
Aweber.
2)
Number of Lists:- When I started The Ebook Cavern
Newsletter I simply had all leads from all my websites subscribe to
the same list. However, then I began to think that people who
subscribe to my list after reading one of my reviews may not be be
interested in the same topics as subscribers who came from my eBay
About Me page. Therefore, I sat down, considered the different
interests of my customers and then created different specific lists
to match their interests e.g. an eBay list, a reviews list etc.
Now when a lead subscribes they are added to a specific list
depending on the website they subscribed from e.g. leads from my
eBay About Me Page are subscribed to my eBay list. Every
subscriber is also added to a main list.
By doing this I am now better equipped
to cater to my customer needs. I can offer eBay leads free
ebooks with resell rights and eBay offers, whilst offering leads
from my reviews website free product reviews. If I want to
communicate with all my subscribers then I have the option to do
this by sending an email to my main list.
Although you don't need to consider
the number of the lists from the start I find it certainly helps.
If you organise your lists in this way from the beginning you have a
very good idea of what you're different customer segments want and
you can focus your marketing efforts accordingly.
3)
Communication with your Lists:- Once you have decided
upon your autoresponder program and the number of lists you will be
operating, you need to consider how you will be communicating with
your leads. Are you going to send out a regular email
newsletter? Are you going to send out a combination of free
ebooks and promotional offers? Are you simply going to offer
product discounts to your list? These are important questions
which you need to consider and then make a final decision.
My personal opinion is that a regular
newsletter is the best way to keep subscribers up to date with
what's going on. In between each newsletter I send out offers
which I believe would be of interest to my list. However, this
is a very subjective topic and the final decision is down to you.
4)
Incentive to Join:- In most cases you need to offer
subscribers to your email list an incentive to join. This can
include; a free digital product, a free newsletter or product
discounts. It is wise to consider the incentive before you
start your email list so that it is relevant. You don't want
to offer a free ebook on gardening if you are building a list in the
health and fitness niche. Similarly, product discounts may
only be a good incentive in certain niches. You therefore need
to think carefully about the best incentive to fit your niche.
I personally believe the best
incentive is a unique product (such as an ebook) that you have
personally created. Offering a unique, self created product to
your leads provides you with a great opportunity to demonstrate your
expertise. If it's a good quality product your leads will
trust you and be more willing to buy from you. Furthermore, if
subscribers pass on this unique product to other people it can act
as a valuable promotional tool for you.
5) Newsletter Format:-
If you are going to be sending out an email newsletter to your
subscribers you really need to consider the newsletter format.
You can deliver your newsletter as a plain text email, deliver it as
a PDF file, post it on a webpage, post it on a blog or even have an
audio/video newsletter. You need to make this decision before
you start your email list so that all the relevant issues (including
newsletter creation and newsletter hosting) are sorted prior to your
newsletter's launch.
I personally host my newsletter as a
WordPress blog. I post each newsletter to the blog in both a
HTML and PDF version. Prior to this I hosted my newsletter on
a website. I made the decision to change to a blog because it
is so much easier to organise and it allows readers to interact by
posting comments on the blog. Changing from a website to a
blog took me quite a lot of time which I could have saved IF I had
considered WordPress blogs from the beginning. Therefore, I
highly recommend you make the decision about your newsletter format
at before you send your first newsletter.
Like with many online
activities, preparation is key. Follow the five steps
and you will have everything in place to launch your first
email list.
----------
About the Author:
Tom Parker is an eBay Ebook PowerSeller who sells ebooks
and software at
http://stores.ebay.co.uk/theebookcavern. To receive free
tips from Tom regarding selling ebooks on eBay and a free
collection of ebooks sign up for his newsletter at
http://www.theebookcavern.co.uk/newslettersignup/.
(You may reprint this article on your blog, ezine,
newsletter or website providing the article remains
unchanged and the ‘About the Author’ box is included and
unchanged.)
2) The New Ebook Cavern Reviews Blog
As I mentioned at the beginning of
this newsletter I spent a part of last month converting some of my
websites to blogs. I've already informed you about new The
Ebook Cavern Newsletter Blog (http://newsletter.theebookcavern.co.uk/).
However, I have now also converted The Ebook Cavern Reviews
into a blog. My reasons for this were to make the site more
interactive, to allow customers to comment on the reviews and to
make the site easier to organise. The Ebook Cavern Reviews
Blog is located at the same address -
http://www.theebookcavernreviews.co.uk/.
Please check it out, have a read of
the reviews and leave a comment.
3) Internet Marketing: A-Z - 40% Discount
There's not long left at all
to grab your copy of "Internet Marketing: A-Z" with a
40% discount. If you want to take advantage of this
fantastic offer don't hesitate any longer. Grab your
copy now at:
http://internetmarketing.theebookcavern.co.uk/.
4) Coming Soon -
75 Exciting Exercise Tips
One of my hobbies outside of the
computer world is exercising. Therefore, my next ebook launch,
"75 Exciting Exercise Tips", is going to be on this very
topic. "75 Exciting Exercise Tips" is going to be a
really great product for those interested in exercise and I've
sorted out a fantastic bonus too. On top of the 75 exercise
tips inside the ebook I'm also going to be providing a free 365 day
email course on Slimming, Exercise, Fitness and Toning. Yes,
that is a full year's Slimming, Exercise, Fitness and Toning email
course absolutely free for those who purchase "75 Exciting
Exercise Tips". I'm aiming to have the ebook and the email
course ready by September but there's still a lot of work to be done
so this is only a provisional deadline.
6) Final Words
That's me for another month. I know I said it in the
last newsletter but this month I plan to get some more ebooks added
to The Ebook Cavern Ebay Store (http://stores.ebay.co.uk/theebookcavern).
I'm also going to be working on
"75 Exciting Exercise Tips"
and the related email course.
As always, I'll
let keep you posted via The Ebook Cavern Newsletter Blog when
relevant updates occur. Hope you enjoyed the newsletter and
please feel free to pass it on to a friend.
See you soon.
Tom Parker (Owner and Creator of The Ebook Cavern)
http://www.theebookcavern.co.uk/
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