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The Ebook Cavern Newsletter - September 2007
brought to you by
http://www.theebookcavern.co.uk/
Hi Everyone!!!
Welcome to the September 2007 edition of The Ebook Cavern
Newsletter. As you were probably half expecting it's a bit
late. My "excuse" for this month is that I was busy working on
my new ebook "75 Exciting Exercise Tips" and the related 365
day email course which I will fully explain below. Apart from
that I also have a new 'Ebay Ebook Success' article for you.
Below is a full list of what's included:
-
An 'Ebay Ebook Success' article on How to get
subscribers to opt in to your Email List!!
-
75 Exciting
Exercise Tips - Special Discount!!
-
The Ebook
Cavern Reviews - New Reviews!!
-
Final Words!!
1)
How to get subscribers to opt in to your Email List
If you have been reading my
previous articles then you're probably aware that I believe
that an email list is one of the most valuable tools you can
have at your disposal when selling digital products online.
In this article I outline how to get subscribers to sign up
for your email list.
Before you start getting
subscribers you first need a squeeze page. A squeeze
page is a simple webpage with a short description and
webform with the sole purpose of getting visitors to sign up
for your newsletter. You can see an example of one of
my squeeze pages by
Clicking Here. Squeeze pages are quite easy to
design. Just offer subscribers an incentive to join
your newsletter which can include the newsletter itself, a
product discount or a free ebook which they will receive
once they have joined your newsletter. Then finish off
the page with a webform they can use to subscribe to your
newsletter That's all there is to it.
Once you've got your squeeze
page ready you're ready to start recruiting subscribers.
Below are five methods you can use to start doing just that:
1) Ebay About Me Page:- eBay do not allow you to place email
sign up forms in your auction listings. However, at the time
of writing this article, you are allowed to place a newsletter sign
up form on your eBay About Me page. Plus, you can link to your
eBay About Me page from your auction listings, so if you want you
can place a little advert for your newsletter in each of your eBay
auctions. This will then link to your eBay About Me page where
visitors will see the form and hopefully subscribe. I
personally place a link to my eBay About Me page in the majority of
my auctions.
The message that links to your eBay
About Me page will vary depending upon the topic of your newsletter.
My newsletter is related to selling ebooks on eBay so the link I
place in my auctions is as follows: "Want to know how I run this
eBay store whilst automating 95% of the tasks? Then
Click Here." Obviously, you should adjust the
message according to the topic of your newsletter.
For this method to be most effective
your newsletter should be related to the products you sell on eBay.
I sell ebooks on eBay so a newsletter related to this is what I
provide. If you are selling protein powders a newsletter on
building muscles would be more relevant. Alternatively, if you
sell cooking supplies perhaps a recipes newsletter would be best.
2)
Ebooks with Resell Rights:- If you create an ebook
related to your newsletter and offer resell rights this is a
fantastic way to add subscribers to your list. Simply write
the ebook (or alter a PLR ebook) and make sure you have a few links
to your squeeze page in the ebook. If the ebook is good and
relevant to your list then people will want to join your list as a
result of reading it.
The more copies you sell the more
subscribers you will get. Plus, by offering resell rights you
also increase the potential distribution of your ebook because
people who read it may also go on to sell it. Simply put, the
more people that read your ebook - the higher the number of
potential subscribers.
3)
Articles:- Like with ebooks, if you write a relevant
article and then submit it to the article directories (http://www.ezinearticles.com/,
http://www.goarticles.com/
etc) with a link to sign up for your newsletter in the author
resource box, this is another valuable way to add subscribers to
your list. For example, if you are running a recipes
newsletter, submit a recipe to the article directories. In the
author bio box have something alone the lines of "I offer many more
great recipes through my newsletter which you can sign up for by
Clicking Here."
4)
Blogging:- If you post each edition of your newsletter
to your blog and also have a sign up form on the blog, this provides
you with another option to gain subscribers to your list. You
may be thinking why this would get you extra subscribers because
current subscribers will have already read your newsletter won't
they? Well your blog will be picked up in the search engines
also, by people searching for topics that you have written about in
your newsletter. If these people who came through the search
engines like your blog/newsletter they are likely to become a
subscriber.
5) Encourage Subscribers to pass
your Newsletter On:- Whether you are reading the HTML
version or the PDF version of my newsletter you will notice that I
encourage you to pass this newsletter on to others. As long as
you include a webform or a link to your squeeze page somewhere in
the newsletter this is another great way to get more subscribers to
your email list. If people like your newsletter enough to pass
it on then their friends are probably going to like it enough to
subscribe.
So there you go - five ways to
get subscribers to opt in to your email list. Now all
you have to do is take some action and start building your
list. It really is that simple. As long as you
provide quality content to your list and don't bombard them
with sales messages this should be the start of a lasting,
quality relationship with your customers.
----------
About the Author:
Tom Parker is an eBay Ebook PowerSeller who sells ebooks
and software at
http://stores.ebay.co.uk/theebookcavern. To receive free
tips from Tom regarding selling ebooks on eBay and a free
collection of ebooks sign up for his newsletter at
http://www.theebookcavern.co.uk/newslettersignup/.
(You may reprint this article on your blog, ezine,
newsletter or website providing the article remains
unchanged and the ‘About the Author’ box is included and
unchanged.)
2) 75 Exciting Exercise Tips - Special Discount
As I mentioned at the beginning of
this newsletter my "excuse" for being a few days late is that I was
trying to get "75 Exciting Exercise Tips" and the related 365
day email course. I'll use this section to explain a little
more about these products.
"75 Exciting Exercise Tips" is
my new ebook that I have been working on. It does exactly as
the title suggests, providing the reader with 75 ways they can
incorporate exercise into their daily routine. However, what
has been taking up most of my time is the free bonus I have included
with this ebook - the 365 day Free Fitness Tips email course.
This is a free course delivered by email which provides subscribers
with a free fitness tip every day, for 365 days. The tips
include; weight loss exercises, low calorie snack ideas, low calorie
recipes and advice to keep you motivated for success. When you
purchase "75 Exciting Exercise Tips" you will get access to
this email course absolutely free.
Now, as with all my new ebooks I am
offering subscribers a discount. The product is already live
on eBay but if you act now you can take advantage of the special 14
day discount that is currently in place and get a copy of "75
Exciting Exercise Tips" for the bargain price of $0.99.
After the discount period is over the ebook will be sold at $2.99.
If you want to claim your discount head over to:
http://excitingexercisetips.theebookcavern.co.uk/.
3) The Ebook Cavern Reviews - New Reviews
I did intend do get at least
one new review added to The Ebook Cavern Reviews Blog
this month. Unfortunately, as usually happens I did
not get to do this. However, I've been reading some of
Lee McIntyre's latest products and will be trying to get
reviews of these online over the next few months. I'll
let you know when new reviews are added but make sure to
keep checking
http://www.theebookcavernreviews.co.uk/ for the latest
developments.
4)
Final Words
That's me for another month. As usual the
newsletter is a little late and I've not achieved everything I
wanted to. There just never seems to be enough time. I
won't be working on any new products this month (or don't have any
plans to at the moment), so hopefully I will have time to get some
new reviews added as I said above. Plus, I'll maybe have be
able to get some new ebooks added to The Ebook Cavern Ebay Store.
If not I will be working on my excuses in time for October :-).
Please feel free to pass this newsletter onto anyone you feel will
benefit. I'll be back next month.
Tom Parker (Owner and Creator of The Ebook Cavern)
http://www.theebookcavern.co.uk/
http://stores.ebay.co.uk/theebookcavern
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